Search Results for: taza

collaborations + Design + Style / Thursday, 25 Jun 2015

Love Taza for Let’s Playground

Love Taza for Let's Playground

Last month I worked with Let’s Playground, a company that makes adorable and clean-up-able play mats, on their latest collaboration with Love Taza, who designed 4 adorable patterns. I art directed and styled the shoot and I must say, it’s one of my favorite projects I’ve ever worked on. It’s helpful when you can get behind a brand, like Love Taza,  that you are familiar with and can get behind. It was SO much easier to design for!

When I was preparing for the shoot, I had a dream that letter balloons and 3D NYC skylines were involved somehow so figuring out how to create that was priority number one. I ended up taking some inspiration from Merrilee’s brownstone dollhouses from her book that I styled, Playful. That girl is a wonder with cardboard.

For the gingham scene, I imagined a flying carpet ride over the city of New York, as inspired by the NYC skyline mat. AND the magical part was that after I came up with the concept, I ended up finding this image, which was basically an extraction from my imagination. How perfect, huh?! Love Taza for Let's Playground 507A2808 copy Love Taza for Let's Playground

Little O was such a trooper, especially being on her own in front of a lot of excited adults cheering her on a little too enthusiastically.
Love Taza for Let's Playground Love Taza for Let's Playground

Photography by Jessica Peterson   |   Art directed and styled by Brittany Jepsen  |  For Let’s Playground

See more shots below and stay tuned for a behind the scenes look at the shoot and prep!

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christmas + collaborations + holiday + Projects / Tuesday, 24 Nov 2015

2 ways to preserve your memories this holiday season

NAME-TAGS

When it comes to adding meaning into decorating, I find that it tends to be the last thing on my mind. I’m usually so concerned with just making it look pretty with fun colors and patterns that I tend to forget about the people in my life and how to treasure the memories. I know. Awful.

The older I get the more deliberate I’ve become in collecting things into my life that will add value into my life. This holiday season, I’ve teamed up with the brand new company, Preservation & Creation, to create two ways to do this. Preservation & Creation believes that you can preserve and inspire a life with a purpose intended for others through their memory keeping prints, books, and canvases straight from your phone.preservation-creation-photo-cards

I don’t know about you, but I can’t recall the last time I printed a photo. I have over 13,000 photos floating around on my iphone, but not one preserving the memories I’ve made over the year. I wanted to change it up this year so I came up with two ways to preserve memories this holiday: 1) photo card name tags for a table setting and 2) advent calendar photo cityscape.

photos-for-place-cardsphotos-as-name-tags

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15 minutes to a better blog + Design + Life / Thursday, 8 Nov 2012

15 minutes to a better blog

This is is the second post in a new weekly series by Tori Bowman of That Pair of Crutches. To see the first click here.

When you read a blog, what’s the first thing you notice? What details make you keep reading and which ones make you think that this blog might not be that professional and keep you from going back a second time? Little things like the name, the design, too little (or too much!) information crowding the sidebars… With so many things for readers to love or hate about a blog, here are a few tips to keep your readers coming back and loving what they see. 
1. Chuck the “husband and wife” title. Unless you’re writing for an audience made up of only friends and family, or you really do co-author the blog with your spouse, don’t call your blog after the two of you. Ditch the titles that include last names, stop saying “we” in your about page, and while personal posts are wonderful, start thinking about what else you have to offer the blogging world. Yes, bloggers who blog entirely about their personal lives (like Naomi of Rockstar Diaries) have created a large following and created amazing blogs, and readers DO want to know about your life outside of the internet, but they also want to be inspired and gain something from your little space. Try to give them something for supporting your blog. 
2. Customize your template. Get rid of the shadows behind photos that come standard with new Blogger templates. Create a separate “about” widget rather than using the pre-made one provided by your hosting site. Pick a new color scheme. Make your blog your own rather than just going with a template that thousands of other blogs are already using. It’s a simple way to get your blog noticed and help your readers to trust you and your content more. 
3. Get rid of the Google Friend Connect widget. Google has suspended the service for blogs other than those hosted by Blogger. It has become a less than convenient way for readers to follow blogs because they can no longer follow ALL their blogs through it. Most have switched to other readers so that they don’t have to use more than one platform. Remove the widget and make other ways of following you more apparent. A link to your Facebook and Twitter, a customized email subscription form, a beautifully designed marquee that says “Please keep reading!” You can even explain the change in a post, highlighting the other ways that readers can keep up with you. The people who really want to keep up with your blog will stick around, don’t worry! 
What keeps you reading your favorite blogs? What is the first thing you notice about a blog, and what keeps you there or turns you away?