Sarah Cambio, her husband, and her three kids standing by a beach and smiling at the camera.

Becoming: Sarah Cambio of Flower Lane

We started the Becoming interview series after reading Michelle Obama’s book Becoming in our book club a few years ago. We wanted to hear from women in different walks of life and how they were approaching creativity, mothering, career goals, and more. It’s been amazing to conduct these interviews and get a “behind the scenes” look at so many inspirational women!

Today’s interviewee is Sarah Cambio, the creater of Flower Lane, where she makes gorgeous, handmade and hand embroidered birthday crowns for kids. We collaborated with Sarah earlier this summer to make a line of personalizable birthday crowns in Lars colors, and they’re so beautiful and high-quality that they’re sure to become family heirlooms. Read on about Sarah, her process, and her work, and don’t forget to check out our birthday crown collaboration in the shop!

I’m so glad that I found Sarah Cambio’s business, Flower Lane! Her work is so high-quality, beautiful, intentional, happy… I’m not about to run out of adjectives describing how much I love what she does. I loved getting to know her a bit better, and I hope you do too!

Sarah Cambio is the founder of Flower Lane; a small shop that handmakes embroidered linen crowns. Inspired by all things whimsical and nostalgic, Flower Lane delivers keepsakes that can be cherished forever. Sarah immigrated from Germany to the US when she was 11 years old. Not knowing how to speak English, she spent that summer learning before jumping into school. She currently lives in Maryland with her husband and three children. 

A light grey linen kids birthday crown with the phrase "May you find a muddy puddle to splash in wherever you go."

Becoming Sarah Cambio of Flower Lane

What do you consider yourself? Example: Artist, designer, illustrator, maker, business person, educator, etc.?

I think I see myself as a hybrid between a designer and maker, but slowly learning how to be a business person. I love making things with my hands but also really enjoy the business side. There is so much to learn and I love that! 

Where did you grow up? Were there aspects of your childhood that have influenced what you do now?

I was born in Germany and immigrated to the US when I was 11 years old. I grew up in what many here know as a Waldorf type setting and I think that has always inspired me. When I think of Waldorf I think of whimsy things, traditions, and seeing the beauty of childhood. 

Handmade linen kids birthday crowns in pink, yellow, mint, orange, and blue.

What did you dream of becoming when you were younger?

So many things! I never had my heart set on just one thing and thought it would be so cool to be everything from an FBI Agent, a teacher, or social worker. 

What sparked your interest in making kids birthday crowns? 

I was inspired by crowns made from felt and wanted something similar for our daughter’s 3rd birthday. I taught myself how to sew and added my own twist; using linen, adjustable ties, wooly pom poms, and embroidering the child’s name. 

What is your educational background and how has it shaped or changed your current career?

I graduated from High School with a full scholarship, attended college for 2 semesters, dropped out, and a decade later completed my certification as an Emergency Medical Technician. I volunteered as an EMT for about 2 years and quit because Flower Lane was taking off–a complete 180 from what I pursued my education in.

A grey linen kids birthday crown with rainbow pom poms and the name "tillie" embroidered on it. It's on a pink background.

What inspired you to start a business?

I’ve always dreamed about having my own business and felt so inspired by those around me who were running theirs successfully. It wasn’t until we got pregnant with our 4th that I decided that this is it! 

A few months prior I taught myself how to sew with a $20 Facebook Marketplace sewing machine. It took me forever to figure out how to sew in a straight line and a circle was basically impossible! I purchased patterns and jumped right in and learned how to sew clothes while teaching myself how to use my machine at the same time.

A handmade rabbit doll on top of pink kid's clothes.
Sarah made this rabbit and these kid’s clothes when she was first learning to sew.

Once I understood patterns, sewed straight lines, and learned about fabric, I began making stroller clips because that’s what I wanted for my baby. A cute little toy that clipped onto the canopy of the stroller. 

During this time we lost our baby. I felt alone and depressed. There was a lot of grieving. I went back to sewing clothes as a way to work through my emotions.

linen clothes in neutral colors against a wooden backdrop 

In September of 2020 I opened my Etsy store with the stroller clips I worked so hard on. They were a complete failure. I took a month long break and almost quit but something was telling me to keep going. 

A waldorf-inspired handsewn doll wearing a pink linen dress. The doll has brown braids, pink cheeks, simple features, and is on a beige background.
One of Sarah’s first projects

This is when I shared my birthday crowns. Something I was holding in my back pocket until that coming January – our daughter’s 3rd birthday. They sold out the same day I posted them! 

I continued sharing, updating, and building a small Instagram community the rest of 2020. This was also the same time my best friend mailed me her embroidery machine and I started customizing crowns with the child’s name. 

Handmade Flower Lane birthday crowns

This business has been such an emotional journey for me and I’m so grateful for all the good that has come from Flower Lane. 

What is one piece of work that you are especially proud of and why?

I’m really proud of how much my husband and I have learned in such a short period of time. We both come from non business backgrounds and it’s not a walk in the park. We have to be a team and work together to run Flower Lane every day while also juggling a busy family. 

Where do you find inspiration for new creations? 

If only there were a few more hours in each day! The one thing all of my ideas have in common is that they are inspired by childhood and family traditions. I want to make something that can be used again and again and brings back a feeling of nostalgia. 

Two kids wearing linen birthday crowns and playing. A girl is wearing a pink dress and white crown, and a boy is wearing a blue sweater, yellow shorts, and a grey crown. They're in a light-filled room.

What artists and creatives do you look up to, both historical and present?

This question had me a little stumped because I couldn’t think of any artists, specifically. I look up to people in my life not for being an artist but for the person they are. I’m inspired by people who create and live a purposeful life. 

What books, movies, shows, or music are making you excited these days?

I love getting lost in a good fiction book, enjoy watching The Walking Dead, and listening to 80’s rock. 

What is a piece of advice that you have carried with you and who is it from? Do you have a personal motto?

I have missed out on  many opportunities and wasted so much time because I never believed in myself. Either I wasn’t qualified or my work wasn’t good enough.  Stop seeking permission from others to do what you feel you are called to do. Be confident in yourself and don’t wait. The right time to start is now!

Two hands tying a bow on the ties at the back of a linen kids birthday crown. There are a few other crowns along the top of the image, and the background is blue.

How do your surroundings influence your work?

It’s so important to surround yourself with things that inspire you. I have a hard time working when there’s chaos. I like for things to be aesthetically pleasing but also functional. Flower Lane has taken over a large portion of our lower level and we had to really think about how to make the most use of our space. 

Sarah Cambio's workspace. There's a big wooden island, open wooden shelves filled with materials, and a fiddle leaf fig. Sarah's daughter is wearing pink and sitting by the shelves at a computer.
Sarah’s daughter sitting in her workspace

What is a typical day like for you? 

My day always starts with a cup of coffee, breakfast for our youngest, and checking emails. This is also when I check on our chickens; Emily, Annie, and Betsy!

Our youngest goes to daycare a couple of times a week and those are very busy work days for me. On the days she is home, she plays in her play area in my office. Lots of breaks get taken on those days. 

Our oldest two are helpful and my husband puts in a lot of hours during his off time. It’s not the most ideal schedule but it actually works for us! 

We have lunch around noon and before we know it it’s time to take our older two kids to their activities. One plays hockey and the other does MMA. We’re busy around here! 

During the summer months, dinners and bedtimes are late. Once our youngest is in bed my husband and I work a little more and then watch a show or two before bed. 

Every day is a little different here! 

two flower lane embroidered birthday crowns on a blue background

What is one skill you wished you learned when you were younger?

How to sew! It’s such a useful skill to have in your toolbox. Our oldest daughter learned how to sew at the same time I did and I love that. 

What advice would you give to someone who wants to self-teach a new hobby or skill?

We have so many resources these days to get started on a new hobby and skill. Watch YouTube, practice, and learn from others in the field you’re interested in. Stay inspired and surround yourself with what you want to learn.

flower lane crowns in orange, yellow, pink, blue, and light blue on a yellow and pink background.

Do you have a secret talent? What is one skill that you are working on?

Finding a rhythm between family and work. I’ve been a stay at home mom for almost 12 years and this is new to all of us. Learning to prioritize and understanding that I can’t do it all myself is something I’m working on.

Nobody likes to talk about it, but can you share any advice regarding financing your business?

I’m a big believer in not acquiring debt and knowing your numbers. Focus on one thing at a time and use that profit for growth. 

Is there anything more you would like to “become?” 

I would love to write a book someday, to be an author! I also have this random idea of owning an ice cream truck. Like a really cool one that serves waffle cones and scoops of the best ice cream. I miss the ice cream shops in Germany and I feel like we need that here! 

Jasper's yellow Flower Lane crown in a field of daisies.

What is your long-term goal? or What do you hope to accomplish within the next 10 years?

Business wise I have big dreams for Flower Lane and one of those includes moving the business out of our home. We already work with talented individuals in our local community to create these sweet crowns and I would love to see us all together in one space someday. I would also love for my husband to join me full time.

Personally, I dream of finding our forever home. A place where we can gather with our children and grandchildren someday, make memories, and hang stockings from the mantle. It’s such a simple goal but I think that’s ultimately what drives me and keeps me inspired. 

Jasper sits in a field of daisies wearing a yellow Flower Lane crown and a striped yellow shirt.

More Inspiration

Be sure to follow Sarah on Instagram @shopflowerlane and look at her website here! You can buy our Lars x Flower Lane crowns on our shop here.

If you want to read about more inspiring creators, business women, and designers, you can look for more of our becoming essays here!

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