Privacy Policy

The House That Lars Built

Privacy Policy

This Privacy Policy (this “Policy”) describes the type of information that The House That Lars Built, LLC (“we” or “Lars”) collects through your use of our online site, (“Site” or “Service”). It does not apply to information collected about you through any other means, including information collected by third parties, social media, or through non-electronic or offline means. This Policy is governed by and incorporated into the Lars Terms of Service.

This Policy covers what Data we collect, how we use it, with whom we share it, what choices are available to you with respect to Data collection, usage, and sharing, and what types of safety measures protect your Data under our control.

You accept the terms of this Policy when you access, use, click on, link to, or otherwise take steps to accept the terms of service. If you do not agree to this Policy, you must immediately leave the Site and not engage with it.

You acknowledge that the Policy may change from time to time and that your continued use of the Site after we make changes constitutes acceptance of those changes. Because of this, you should check back periodically for changes to this Policy.

Information We Collect

We collect information from you in two ways. First, you provide us with certain information when you register for and use our Services. Second, we collect certain information automatically as you interact with our Services. “Personal Data” for purposes of this Policy is the information that identifies you as an individual or relates to an identifiable person.

    • Identifying information. We may collect Personal Data, including your name, email address, phone number, and physical address.
    • User generated content. When you provide comments or vote for projects and features, we may collect that content and associate it with your profile.

We use a third-party payment processor to handle payment transactions. Any payments you make will be subject to their privacy notices. It is your responsibility to read, understand, and agree to the privacy terms of service of those third-party payment processors before making any purchases through Lars. You agree to indemnify Lars from all liability derived from any breach, negligence, or actions related to third parties associated with Lars.

We (or service providers on our behalf) may use technologies, including “cookies” and “web beacons,” to collect automatically information from you when you use the Services. Cookies are small amounts of data that are stored within your Internet browser, which saves and recognizes your browsing habits. Lars uses both session cookies (which track a user’s progression during one site visit) and persistent cookies (which track a user over time). Web beacons are web page elements that can recognize certain types of information on your computer or mobile device, such as the time and date you viewed a page, which emails are opened, which links are clicked, and similar information.

Information that may be collected by cookies and web beacons when you use the Services may include, without limitation:

  • web pages you visit;
  • date and time of your visit to or use of the Services;
  • usage and activity data related to the Services;
  • websites you visit before or after visiting the Services;
  • browser type;
  • Internet Protocol (IP) address used to connect your computer or mobile device to the Internet;
  • your computer or mobile device and connection information, such as your browser type and version, operating system, and platform; and
  • your device identifier.

You can delete cookie files from your hard drive, or avoid them altogether, by configuring your browser to reject them or to notify you when a cookie is being placed on your hard drive. Not all features of the Services will function as intended if you reject cookies.

The information we collect automatically is statistical information and may include Personal Data, or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. If you do not want us to collect this information, please do not use the Services.

Your Internet browser and mobile device may allow you to adjust your browser settings so that “do not track” requests are sent to the websites you visit. We respects your wishes and will not track user activity once “do not track” signals have been activated.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Services are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with other tracking technologies to collect information about you when you use our Services. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Use the Information We Collect

We may use information collected from or about you for any of the following purposes:

  • developing, providing and improving Lars products and Services;
  • assisting with fulfillment of product orders;
  • managing and verifying your account and the identity of users of the Services;
  • contacting you when necessary about your account or your use of the Services;
  • sending you information and promotional materials about our products and Services as well as our company in general;
  • responding to support requests;
  • maintaining records;
  • conducting internal reviews of our Services to help us better understand visitors’ and customers’ uses of our Services;
  • protecting the security and integrity of our Services;
  • complying with court orders, legal process, and third party requests, and to enforce our Terms of Service and this Policy; and
  • any other legal, business or marketing purposes that are not inconsistent with this Policy.

We may combine information we collect about you through the Services with other information about you that we receive from third-party sources. By way of example and not limitation, we may use a change of address or other list service to ensure that our records for your account are accurate.

How We Share Your Information 

We may share the Personal Data we collect in connection with the Services with third parties, as described below:

  1. If you are a user, we may share your Personal Data with project creators, who may use the information to fulfill product orders, develop and improve their products, and contact you about product orders, future products, or their company in general.
  2. If you post comments, images, and other content to a project page, that information (associated with your user name) will be publicly viewable.
  3. We may share your Personal Data with our third-party distributors, vendors, suppliers and others who provide services to us or on our behalf, such as operating and supporting the Services, hosting the Services, providing payment processing services, performing marketing or consulting services, and with processing and fulfillment functions.
  4. We may share your information and Personal Data with our advertising and analytics partners, such as Google Analytics. The privacy policy of these third party companies applies to their collection, use, and disclosure of your information. These third parties may combine your information with the information of other consumers for purposes of conducting these studies and/or analytics.
  5. We may share some or all of your information with our subsidiaries and corporate affiliates, joint venturers, or other companies that are or may become under common control with us. We will require these entities to comply with the terms of this Policy with regard to their use of your information.
  6. In the event of a merger, acquisition, reorganization, bankruptcy or other sale of all or a portion of our assets, any user information owned or controlled by us may be one of the assets transferred to third parties. We reserve the right, as part of this type of transaction, to transfer or assign your Personal Data and other information we have collected from users of the Services to third parties. Other than to the extent ordered by a bankruptcy or other court, or as otherwise agreed to by you, the use and disclosure of all transferred user information will be subject to this Policy. However, any information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.
  7. We may disclose your information to government authorities or third parties if:
    • you have given us permission to share your information;
    • we are required to do so by law, or in response to a subpoena or court order;
    • we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, or to protect our property or other rights, or those of other users of the Services, third parties, or the public at large, or to resolve or avoid disputes; or
    • we believe that you have abused a Service through any conduct that violates applicable laws or the Lars Terms of Service.

We may share aggregate or de-identified information without restriction. While this information will not identify you personally, in some instances third parties may be able to combine this aggregate information with other data they have about you, or that they receive from other third parties, in a manner that allows them to identify you personally.

Your Choices

We provide the opportunity to opt out of receiving communications from us and our partners at the point where we request information about you. In addition, you may unsubscribe or opt out of receiving communications from us by clicking the unsubscribe link on email marketing communications you receive. You may not opt out of email that we need to send to you regarding your account and use of our Services. You may also change certain details in your profile by logging in and revising or deleting your account information.

You may have the right to access the Personal Data we collect about you. You may also have the right to correct any errors contained in that information. For details, please email us at

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice that identifies the categories of Personal Data we share with affiliates and/or third parties for marketing purposes, and provides contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address:

The House That Lars Built

351 Stadium Avenue

Provo, UT



This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here:


We do not knowingly collect contact information from children under the age of 18 without verifiable parental consent. If we become aware that a visitor under the age of 18 has submitted Personal Data without verifiable parental consent, we will remove his or her information from our files.

Use of Information Outside Your Country of Residence

The Services are directed to users located in the United States. If you are located outside of the United States and choose to use the Services or provide your information to us, you should be aware that you are transferring information to the United States and we will process and store it in the United States. The privacy laws in the United States may not be as protective as those in your jurisdiction. Your consent to this Notice followed by your submission of information to us through or in connection with the Services represents your agreement to the transfer of your information to the United States.

Changes to This Privacy Notice
We may change this Notice from time to time. If we decide to make a material change in this Notice, we will post it on this page. Your continued use of the Services after the posting of changes to this Notice will mean you accept these changes. In some cases, we may attempt to contact you through an email or other address you have provided, so we can give you choices about our using your information in a manner different from that stated at the time of collection. If we make any material changes in our privacy practices that affect your Personal Data that is already in our possession, we will apply those changes to that older information only with your consent or as otherwise allowed by law.

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