Day 56 of Dress the Rainbow

Susan Peterson of Freshly Picked

Day 56 of Dress the Rainbow in dark grey with Susan Peterson of Freshly Picked, the baby moccasin company here in Provo. Susan built this million dollar company from scratch with sheer will power and tenacity and I applaud her for her smart business practices. She has been a great business support to me since I moved here two years ago and we even collaborated on The House That Lars Built moccasin last year. AND, she loves SnapChat just as much as I do 🙂 We both spoke at today’s StartFest, a conference for starts up in Utah and agreed that we are excited that more women are participating in the start up world and we can’t wait until next year when more women become involved.

Thanks for playing #DressTheRainbow, Susan!

Photography by Alexa Jorgenson

Susan Peterson of Freshly Picked


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