Love Taza for Let’s Playground

Love Taza for Let's Playground

Last month I worked with Let’s Playground, a company that makes adorable and clean-up-able play mats, on their latest collaboration with Love Taza, who designed 4 adorable patterns. I art directed and styled the shoot and I must say, it’s one of my favorite projects I’ve ever worked on. It’s helpful when you can get behind a brand, like Love Taza,  that you are familiar with and can get behind. It was SO much easier to design for!

When I was preparing for the shoot, I had a dream that letter balloons and 3D NYC skylines were involved somehow so figuring out how to create that was priority number one. I ended up taking some inspiration from Merrilee’s brownstone dollhouses from her book that I styled, Playful. That girl is a wonder with cardboard.

For the gingham scene, I imagined a flying carpet ride over the city of New York, as inspired by the NYC skyline mat. AND the magical part was that after I came up with the concept, I ended up finding this image, which was basically an extraction from my imagination. How perfect, huh?! Love Taza for Let's Playground 507A2808 copy Love Taza for Let's Playground

Little O was such a trooper, especially being on her own in front of a lot of excited adults cheering her on a little too enthusiastically.
Love Taza for Let's Playground Love Taza for Let's Playground

Photography by Jessica Peterson   |   Art directed and styled by Brittany Jepsen  |  For Let’s Playground

See more shots below and stay tuned for a behind the scenes look at the shoot and prep!

 

Love Taza for Let's Playground Love Taza for Let's Playground Love Taza for Let's Playground Love Taza for Let's Playground Love Taza for Let's Playground Love Taza for Let's Playground Love Taza for Let's Playground Love Taza for Let's PlaygroundA huge thank you to everyone who helped out. I’ll be naming you in the upcoming behind the scenes post. You can’t escape me!

 

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