Stacey Fraser of Pink Chicken
Stacey Fraser is the founder and creative director of Pink Chicken and worked in the fashion industry for 15 years before taking a break to be with her kids. In the meantime, she started sewing the most adorable clothes for her girls and herself, and before long, people were asking her where she got them. Thus, Pink Chicken was born!
Psst…we dare you to look at the amazing textiles on their website without wanting to buy them all!
What do you consider yourself? Ex: designer, artisan, entrepreneur, etc.?
I think mostly a designer. That is how I started Pink Chicken, my love for designing textiles and kids clothes… the business side I have grown along the way.
How has your childhood influenced what you have become?
Well, both of my grandmothers were in the fashion business. Mimmers was a wedding dress designer, but growing up I would go to her sewing cabin in NC and help her with anything she was working on. And Mimi, had a women’s clothing store in OH. I would spend a few weeks there every summer. I loved to be in the store, sit in on buying appointments in the back and see the customers!
What learning experiences have been critical to becoming an entrepreneur? Did you go to business school?
I started my career working for big corporations in design—Ralph Lauren, Tommy Hilfiger, Gap… it was the best training ground for me. In all of those places, I learned the business side of fashion and how to build a brand.
Which people were instrumental in shaping the trajectory of your life?
All of the women in my life—my grandmothers, my mom and my sisters.
What sets Pink Chicken apart from other brands?
We like to think of ourselves as a joyful brand! Our clothes are no-fuss, always stylish and our dresses put a pep in your step. We design all of our own fabrics and/or work with artists… so we have original patterns in joyful colors. We care so much about what we do here and I think our community can feel it. We also pride ourselves in great quality so the dresses can start as a dress, end up as a tunic, and get passed down to little sis.
Was starting your own business always your ultimate plan?
No, not at all. I was taking a year off of work after my second daughter was born and started making dresses for them during their nap times. People used to stop me on the street and ask where they were from. I thought then maybe I was onto something.
What does your daily routine look like?
Well, that has definitely shifted because of Covid. When I open my eyes in the morning, the very first thing I think about is my iced coffee. Once I’ve downed that, I make breakfast for my daughter and husband. Not having to rush to the office every day does have it’s silver linings. We have started going back one day a week to collaborate on our fabrics and designs in person. It has been so great to get back. And for dinner lately, we have been going out most nights to support our neighborhood restaurants. In NYC right now all restaurants have outdoor dining permits and it’s been really great.
What is inspiring you lately?
So much really. My girls, their resiliency during this crazy time. My oldest daughter was a senior when Covid hit… she missed a lot, including graduation. Of course, she was disappointed but had a great attitude about it… also my team! Our little Pink Chicken team is like a family. I am so proud at how everyone has transitioned to working from home and still has the dedication and passion to their work every day. I’m grateful for both.
What is on the horizon for you and Pink Chicken in the remainder of 2020?
We have our Holiday Collection that launches mid October! We are so excited about it. The Holiday dresses have become a flock favorite! We LOVE seeing holiday pics of families in our dresses. Ultimately, the very best part of what we do! And we are bringing our favorite gifts that we have in store online to our website for a killer Holiday gift guide!
What is a piece of advice you’d give to women who are considering starting their own business?
It has to come from the heart, from your passion. That will get you through the ups and downs. I think being your authentic self gives you the ability to connect with people in a meaningful way and that goes for your brand too. And then also—think about what are you doing that is different from what is already in the market? What is your point of difference? It could be your product, your giving back mission, how you run your company and the people you employ.
Are you where you want to be in your life?
Yes. I always dreamt of living in NYC, being a clothing designer and having a family. I am a hard worker and hustle every day, but I am living the life I always dreamed of and am so grateful.
Thank you, Stacey!
You can find Stacey and Pink Chicken here:
Look out for a giveaway with Pink Chicken later this week on our Instagram!