This year we were inspired by Michelle Obama’s book, Becoming, our Book Club book for January, and we decided to focus on learning from women who we find inspiring and can tell us about their journey of “becoming”. You can read the rest of the interviews here. Stay tuned for more each month.
This month I’m pleased to introduce you to creative director, Eva Jorgensen of Sycamore Co. Eva is become of my dearest friends since moving to Utah and she’s one of the very first people I “met” when I started blogging. Wet met in person at the very first Alt Summit in 2010. As we’ve gotten to know each other we’ve learned that we not only share a lot of the same interests, but we’ve led rather parallel lives in a lot of ways (oldest of 4, played tennis in high school, studied art, run our own businesses, want to move to France, and many more). I thought I knew it all, but today she’s sharing even more insight into her world. Her career trajectory has taken quite a turn in the last few years and it’s been so interesting watching from the sidelines as she pivots from running a stationery company to a full fled-fled creative services company and all the fears and then confidence that have resulted from it. I’m thrilled to introduce you to Eva!
Interview with Eva Jorgensen of Sycamore Co
Did you want to be when you were young versus when it was time to decide what to actually do?