Becoming: Tanner and Jana of Beck and Cap
Currently nestled in the mountains of Northwestern Montana, Tanner and Jana Roach are the heart and soul behind each Beck & Cap piece. Starting as childhood friends, to spouses, and now Creative Designers, in every sense the development of Beck & Cap has been a natural progression of an early dream.
Being inherently artistic people, they knew from the start that any business venture would need to nurture their desire to create. Generating list after list until notebooks were filled, they were constantly dreaming up different pursuits.
In 2016, they were designing a display for Jana’s vintage market when Tanner carved the first wooden mushroom. They knew they were on to something special when dozens of people were asking how they could get one.
Over the next two years, they would carve hundreds of mushrooms, delivering them to California, Salt Lake City, Seattle, and everywhere in between.
Yet those notebooks of ideas grew as Tanner started dreaming up new furniture possibilities. It was undeniable that Beck & Cap as a business was now a reality.
Then in 2020, a whirlwind opportunity came when they were discovered by interior designer Leanne Ford, and then featured on “Home Again with the Fords.” Suddenly, Beck & Cap was no longer just a small business, but internationally recognized and thriving.
Together with a small team, they continue to hand carve organic modern wabi-sabi furniture out of sustainably and ethically sourced wood. Each new design and innovation is inspired by the natural beauty and imperfections of the wood itself. They consistently focus on one of life’s most important treasures – time brings character and beauty to everything.
What do you consider yourselves? Example: Artist, designer, illustrator, maker, business person, educator, etc.?
We consider ourselves artists, creatives and serial entrepreneurs!
Where did you both grow up? Were there aspects of your childhood that have influenced what you do now?
Tanner and I grew up in North Idaho. We were both creative when we were younger, and I think the melding of our minds has only created a more insatiable creative monster haha.
What did you dream of becoming when you were younger?
Tanner thought he was going to build houses and I thought I was going into forensic science! WILDLY different career choice, at least for me. I also knew back then that I couldn’t be corralled into one specific profession. I don’t think either of us could! We have to flex that creative, spontaneous muscle whenever we can.
Are there people who have been influential in your chosen career path?
My mom taught me to appreciate beauty and how to put together a room or vignette, and I know that has carried through to what we do now. Tanner’s entire family is extremely artistic as well. We are very inspired by Axel Vervoordt and his impeccable taste. The way he blends the natural and antique with modern is like none other.
What sparked your interest in design?
We’ve always had that spark for design in there, I think. We both love a good end result and appreciate the work/process/dance it takes to get from the before to the after. It sounds so simple, but beauty is what sparked my interest in design. There’s no better feeling than finishing a project or a piece and seeing it in someone’s space. No better feeling!
What is one piece of work that you are especially proud of and why?
We are so proud of Brittany’s island. I will forever be a lover of antiques with a story attached to them, so when we were tasked with creating her heirloom island that is infused with family history? I could barely wait to see the progress Tanner had made on it every day. We’re so proud to have created such a meaningful piece.
What is your design process like? Where do you find inspiration for new creations?
We typically brainstorm over Pinterest, design books, nature, and late night chats. We’ve found inspiration in the weirdest places, like an ottoman! The shape of it inspired our design for a side table. I love looking to antique furniture for unique shapes that we can incorporate into our signature organic modern pieces.
We would love to hear more about the amazing kitchen island. What was the process like?
We wanted to create something that looked like it had been around for centuries. I’ve loved larder tables and merchandise tables that you’d find in old general stores, so we wanted to have that look. Tanner drew up options for the legs and Britney gave the overall inspiration for sizing and we went to work! Tanner also drew and carved the design you see on the sides that give it such lovely detail.
What artists and creatives do you look up to, both historical and present?
There are so many artists and creatives that we look up to – especially Axel Vervoordt, Leanne Ford, Rose Tarlow, Colin King, Hans Wegner, and even set designers like Grant Montgomery (those sets in Peaky Blinders? Incredible).
What is a piece of advice that you have carried with you and who is it from? Do you have a personal motto?
We don’t really have a motto, but we are firm believers (that have to regularly remind themselves) that everything will work out, even if it doesn’t look quite how we planned it to. God knows better than we do, and no matter what happens, we have hope in the goodness of who He is.
How do your surroundings influence your work?
We now own the quonset hut and brick building next to it which will be our showroom in the next few months! White brick, old timbers, concrete floors – we are surrounded by beauty which definitely makes us motivated to see each piece finished and set against that backdrop!!
What is a typical day like for you?
Tanner wakes up around 5-5:30, heads to the shop (sometimes plays a little guitar before work), and then carves all day long. I wake up, get the kids to school and then work on emails, posting on social and answering questions! Sometimes I go to the shop to take photos, look at projects and help out there. I pick up our kids after school and then Tanner comes home! We’ve just gotten to that place though. There were many, many months of him working until midnight or later.
Do you have a secret talent? What is one skill that you are working on?
Tanner won’t tell you, but he’s an incredible artist and baker!! I look forward to the treats he makes during the holidays. I don’t know that I’ve got a secret talent, but I could probably beat just about anybody at movie trivia! We’re both working on learning guitar and ukulele right now which is such a relaxing hobby!
What advice would you give to someone who wants to self-teach a new hobby or skill?
Just go for it! Don’t worry about if it flops or it’s hard. Just start! Network with people doing that hobby or skill and see how you can help/shadow/be around them.
Nobody likes to talk about it, but can you share any advice regarding financing your business?
I would say it is SO worth it to find a financial professional before you start that will help you come up with a business plan and strong sense of how to set your pricing. It can be detrimental to your business if you don’t have those things in place. Creative types often don’t think about this before they start and it creates a lot of stress. Ask us how we know 😉
Is there anything more you would like to “become?”
This is a hard question! I think we’d like to become less stressed. It’s so much of a mindset thing for us, so being able to roll with things a little more than we do now would be great!
What is your long-term goal? or What do you hope to accomplish within the next 10 years?
We would love to have a thriving business, be a well-known company and be freed up to travel more! Creating and delivering pieces to people all around the world would be incredible.
Thank you Tanner and Jana! You are the most talented and the best people to work with! Can’t wait to see what else you do!
You can read more about the custom work table kitchen island they made for us as featured on In With the Old on Magnolia Network now!